Historically Hardcore

I’m loving this series of posters done by Jenny Burrows (art director) & Matt Kappler (copywriter) for their school portfolios. Although they were not done on behalf of the Smithsonian, I think it would make an amazing ad campaign for the museum to rebrand itself.


7 thoughts on “Historically Hardcore

  1. Weesha

    Google reader FTW! Then again, people may have distorted his ability to perform so that he wouldn’t do them harm! Could his massive ambitions militarily be some kind of penis extension or replacement for an inability to finish the race?!

  2. Christina Rodriguez

    I think this would be great for a special campaign but I wouldn’t necessarily use it for a complete rebranding. The Hubs works with museums all over the country and a departure as drastic as this one will likely scare off some of the their long-term funding (for pork barrel spending, it’s remarkably stuffy). But like I said, a short-term, highly memorable and targeted ad campaign in this vein would be pretty exciting.

    1. Andrés & Candice Post author

      ooh, good point. i work in the same building as one of the smithsonian’s investment offices, & having seen the type of people that come through their office – you’re right.

      i think a short term campaign focused at high school/college aged young adults would help rebrand them from antiquated to relevant.


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